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Inspiration & Success Stories

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The meaning of failure in the success

I really like this M. Jordan's quote: "


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"I have lost almost 300 games. 26 times I have been trusted to make a game-winning shot and missed. I have failed over and over and over again in my life. And that is why I succeed!!" Michael Jordan

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The meaning of failure in the success

I really like this M. Jordan's quote: "


ree

"I have lost almost 300 games. 26 times I have been trusted to make a game-winning shot and missed. I have failed over and over and over again in my life. And that is why I succeed!!" Michael Jordan

5 Views

Turn Your hobby into passive income

I love running, I love traveling and exploring, so I have put that all together into Scavenger Hunts (photo orienteering games). These games can be paper based, but they can as well be completely digital and automated which then can be turned into passive income. Why passive - well because when the game is ready, You can gain income without doing extra work, You can earn, while You sleep!!


Here is one example of a simple Scavenger hunt, which will make You walk 5-7km (5000 - 7000 steps) and spend approx 2hours to complete. Now it is published for free, but, of course, it could be easily monetised: Scavenger Hunt in Milan


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Yes, there are a lot of possibilieites to combine this activity with. City fests, school activities, step challenges..

Thinking out of the Box

Water, could there be a simplier product as water? And should we sell it, if we can actually get it out of the tap for free and there are hundreads of water sellers in from of us?


Well yesss, but think out of the box a bit... here is an example of Liquid Death


Liquid Death is a real brand of water that has gained popularity for its unique marketing and packaging. Founded in 2018 by Mike Cessario, Liquid Death offers mountain water sourced from the Alps, packaged in 16.9-ounce (500 ml) "tallboy" aluminum cans.


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The brand stands out due to its edgy, heavy-metal-inspired branding, featuring a skull logo and the slogan "murder your thirst." This distinctive approach appeals to a younger demographic and differentiates it from traditional bottled water brands.


Liquid Death emphasizes environmental sustainability by using recyclable aluminum cans, promoting a "death to plastic" message to reduce plastic…


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I think another example can be Tesla. It is not only an electric car company, but also a brand that has revolutionized the perception of EVs by making them high-performance and desirable. And Auntie Anne's pretzel chain launched a fragrance that captured the irresistible scent of their fresh-baked pretzels. This product created a memorable brand interaction and took the attentions beyond their typical food offerings.

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Erasmus+ Sport Project, 2023

"Building an Entrepreneurial Mindset for Athletes: A Dual Career Pathway"

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Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

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