Successful athletes from all over the world attract attention with their entrepreneurial aspects as well as their success on the field. The discipline and determination in their sports careers also take them to the top in the business world.
American basketball player LeBron James is one of the partners of the Blaze Pizza chain, which is quite popular in America.
Blaze Pizza in Tallahassee, Florida, U.S.
Similarly, Michael Jordan's Air Jordan sneaker collection, which he launched in collaboration with Nike, has become an important part of basketball culture and street fashion.
The silhouette of Michael Jordan served as inspiration to create the "Jumpman" logo.
Serena Williams is another name who has gone beyond the courts and established her own brand. Williams has stepped into the world of design by establishing a fashion brand called S by Serena, which focuses on women's fashion. In addition, she supports young entrepreneurs with Serena Ventures, which invests in technology initiatives and start-ups. In this respect, Serena sets an example as a strong female figure in both the business world and sports.
S by Serena
Usain Bolt, the legend of the athletic world, has gained a place in the entrepreneurial world with an electric scooter initiative called Bolt Mobility, as well as a restaurant chain called Tracks & Records and a sneaker collection bearing his name.
Usain Bolt's Tracks & Records | Taste Real Jamaican Vibe
Italian cyclist Ivan Basso, together with Spanish cyclist Alberto Contador, founded the Aurum Bikes brand, designing high-quality bicycles for professional and amateur cyclists.
Alberto CONTADOR & Ivan BASSO introduce AURUM
After finishing his football career, Portuguese footballer Luis Figo founded a digital platform called Dream Football to discover and develop young talent. This initiative allows young people who dream of becoming footballers to connect with clubs by uploading their videos.
Dream Football
Cristiano Ronaldo has also gained an important place in the underwear, shoe, perfume and hotel sectors with his brand CR7, which is synonymous with his name.
After their success on the field, these athletes turn to the business world and demonstrate their entrepreneurial spirit. Their stories show how the discipline and determination that comes from sports can be transformed into great success in the business world. These examples are a source of inspiration for young athletes as well as proof of how a dual career is possible.