Water, could there be a simplier product as water? And should we sell it, if we can actually get it out of the tap for free and there are hundreads of water sellers in from of us?
Well yesss, but think out of the box a bit... here is an example of Liquid Death
Liquid Death is a real brand of water that has gained popularity for its unique marketing and packaging. Founded in 2018 by Mike Cessario, Liquid Death offers mountain water sourced from the Alps, packaged in 16.9-ounce (500 ml) "tallboy" aluminum cans.
The brand stands out due to its edgy, heavy-metal-inspired branding, featuring a skull logo and the slogan "murder your thirst." This distinctive approach appeals to a younger demographic and differentiates it from traditional bottled water brands.
Liquid Death emphasizes environmental sustainability by using recyclable aluminum cans, promoting a "death to plastic" message to reduce plastic waste.
In October 2022, Liquid Death was valued at $700 million, reflecting its rapid growth and strong market presence.
Do You know any other examples where the idea comes out of the box??
Share them below in comments!!